The Big Change

Up to 65% of people with cancer have experienced weight loss by their first healthcare appointment. But critical understanding about the weight lost isn't universal the weight lost isn’t fat, it’s muscle. Maintaining muscle mass is vital during a cancer journey and this starts with the right nutrition.

Stay strong inside and out - this insight was brought to life with elegant illustrations that use the body as a frame for scenes that educate viewers about the importance of the correct and specialised nutrition and its emotional benefit, seeing key stages of the cancer journey and the simple steps to take to maintain muscle mass.