Not just for babies, for everybody

Meet ‘The Boss’. Everyone knows Sudocrem is the best for nappy rash - but what they don’t know is that it’s also many other uses.
A global multi-channel campaign, that has fundamentally changed thoughts and educated users about what else Sudocrem can be used for.

UK / Poland / Czech Republic / Hungary

There’s that old saying in advertising too ‘Kill your babies’… Well this one survived multiple rounds, market research, a legal battle and being on set for 3 days.

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Awards:  
2x OTC Marketing Awards - Best Big Budget & Best Audio Visual