The Story of Us

People living with usher syndrome are born deaf and their eye sight deteriorates in the early years of their life. Because of this we made a series of ads where you didn’t need to read the story in the copy, you could listen to them. We created a community, bringing together for the first time people living with the disease.

Jo Milne and Stephen Milne started the charity in 2005. After the launch of ‘The Story of US’, that year they raised £59,174. They acquired 42 new members, and created a movement within the space. A pro-bono brief that turned into something bigger.

Please do check them out: www.cureusher.org/

Illustrator Jake Smith

AWARDS:
Bringing the client (Jo Milne and Stephen Milne) to tears in the presentation
Bringing together a community and making real change.